Project Scope: Brand Design, Logo Design, Custom Illustrations, Icon Set

Tools Used: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Procreate 

 

For the Japanese Friendship Garden of Phoenix (Rohoen), a cultural landmark dedicated to peace, education, and international friendship, I supported brand development and visual storytelling initiatives that honor the garden’s history and mission.

My work included designing custom branding elements and iconography, as well as creating cohesive graphics for print, web, and social media platforms. Each piece was crafted to reflect the garden’s serene atmosphere, cultural significance, and connection to its sister city, Himeji, Japan.

In support of a broader rebrand effort, I conducted competitor and social media analysis, gathered data for a comprehensive brand audit, and assisted in shaping refreshed visual standards. I also produced original photo and video content to strengthen the garden’s digital presence and engage a wider audience.